FinePix S Series

FinePix S9900WNew

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FeatureFUJINON 50x Optical Zoom (24mm-1200mm)* and Super Macro

FUJINON 50x Optical Zoom (24mm-1200mm)* and Super Macro

These cameras feature FUJINON zoom lenses with fast apertures of F2.9 to F6.5. With 17 elements in 12 groups, the lens combines aspherical and ED (extra-low dispersion) elements for reduced aberration and superior image quality. With Super-Macro Mode capturing subjects as close as 1cm from the lens, the FinePix S9900W seamlessly covers an enormous focal range with no need to ever change lenses.

  • x1
  • x50
  • Super Macro

High Resolution (920K-dot) EVF and 16.2 megapixel BSI-CMOS Sensor

High performance specification delivers premium quality images every time.

The high-resolution (920K-dot) electronic viewfinder allows you to precisely frame your images. A diopter adjustment dial is provided next to the viewfinder for eyeglass wearers to fine tune their view without changing the focus of the image.

16 million pixels BSI-CMOS sensor

16.2 megapixel BSI-CMOS sensor delivers high-quality images in low light, continuous shooting of 10.0fps and quick response.

Connect to your smartphone for expanded functionality in capture and sharing.

Connect with your smartphone or tablet to enjoy a variety of functions, such as photo sharing and remote camera operation.

Remote Shooting**

Take pictures remotely from your smartphone or tablet - perfect for timid subjects such as wildlife, or for including yourself in the shot and firing using your device as the shutter release.

Wireless Image Transfer**

Photos can easily be transferred to your smartphone or tablet to share with your family and friends or upload to social networks.


Install this Fujifilm app to enjoy photos on smartphone, tablet devices or PC.

Download FUJIFILM Camera Application

Interval Timer Shooting

The interval shooting mode takes pictures at set intervals, ideal for time-lapse photography of sunsets, opening flowers or other transitions in nature. Intervals can be set to 10 minutes, 5 minutes, 60 seconds, 30 seconds or 15 seconds.

Movie Functions

Full HD Movie (1080i / 60 fps)

Movie scene recognition ensures that settings are optimized according to your subjectand the newly-developed image processor brings enhanced noise reduction for low light movie scenes. Share your memories on the big screen in full HD Movie shares your memories with family on the big screen, using the mini HDMI connector.
The newly developed image processor uses special technology which compares and combines several frames to produce enhanced noise reduction in the movie.

One-touch Movie button

Press the Movie button to activate the movie recording mode. The camera features a Movie Scene Recognition function, which automatically adjusts and optimises recording settings for the given scene.

5-Axis Image Stabilization

5-Axis Image Stabilization function has been installed to reduce camera shake when shooting movies.
2-Axis Optical Image Stabilization (Pitch, Yaw) and 3-Axis Electronic Image Stabilization (Roll, Vertical shift, Horizontal shift) will be employed when shooting at the 50x and shooting moving subjects.

1: Pitch
2: Yaw
3: Roll
4: Vertical shift
5: Horizontal shift

Advanced Filter

A selection of 11 special filters lets you create distinctive photo effects. Filter effects can be verified on the LCD monitor to ensure you get exactly the results you're shooting for.
7 types*** of advanced filter can also be used in movie recording.

New Sketch

Toy Camera


Pop Color

Soft Focus*4

Cross Screen*4

Partial Color (Red/Orange/Yellow/Green/Blue/Purple)



Dynamic Tone


6 Scene SR AUTO (Scene Recognition Auto)

Framed scenes are automatically detected and selected into appropriate camera settings: Portrait, Landscape, Night, Macro, Night Portrait, and Backlit Portrait.


Recognizes portraits by quickly detecting faces in the frame and optimizing focus, brightness and white balance.


Scenic shots such as mountains and buildings are automatically recognized. Colors of the sky, forests, and flower fields are captured with depth and in vivid color.


For low-light and night-time scenarios, shutter speed and sensitivity are automatically adjusted, producing blur-free pictures with minimal noise.


Macro mode sets the close-focusing position for bringing out details of small flowers or tiny subjects accurately.

Night Portrait

When photographing people at night or in low light, SR AUTO optimizes flash range, shutter speed, and exposure of the portraits, while capturing smooth and luminous background.

Backlit Portrait

Optimizes brightness of the faces that usually end up in shadow and underexposure caused by the light behind.

Versatile Shooting Modes & Mode dials

In addition to a wide range of shooting modes, the FinePix S9900W offers a selection of versatile scene positions that ensure optimum results no matter what the scene.

Frame your shot and SR AUTO intelligently recognizes the scene and selects the ideal settings.
The easiest mode for taking pictures, this setting is great for ordinary photography.
Scene Position
Ensures the ideal camera settings to match the scene types.
Motion Panorama
Sweep the camera to the right, left or up and down to create panoramic image.
Program AE
Automatic mode to specify the settings except for the shutter speed and aperture setting.
Shutter Priority AE
An automatic mode to set the shutter speed.
Advanced Mode
  • Advanced Filter
  • HDR
  • Zoom Bracketing
A shooting mode with user-defined settings, convenient when you want quick access to settings you use most often.
Aperture Priority AE
An automatic mode to set the aperture.
This mode provides more detailed settings that are impossible to set in Auto mode, such as aperture and shutter priority.

A Host of Scene Position

Set for shooting portraits in order to enhance skin tones for an overall natural look.
Baby Mode
Take natural-looking portraits of young children for softer skin tones without a flash.
Smile & Shoot
Automatically triggers the shutter button and takes a photo only when smile is detected.
Best for shooting broad scenery in daylight to capture clear, sharp shots of buildings, architecture and mountains effectively.
For quick recognition of people or objects in motion, this mode facilitates a faster shutter speed to help you catch the perfect moment.
Best for shooting evening and night scenes, this mode uses a higher sensitivity or ISO to reduce blur.
Night (Tripod)
For clear shots of twilight scenes or night shots, this mode uses a slower shutter speed and requires the use of a tripod.
Effective for taking shots of fireworks with a slow shutter speed and also benefits from the use of a tripod or other stable surface.
Capture sunset scenes in vivid color.
The best setting for capturing bright snow scenes without overexposure.
Capture clear people pictures in the brightness of sunlit beaches.
Best for shooting indoor weddings or parties, this setting retains natural ambiance of low-light conditions.
Capture a clear close-up shots of blooming flowers rich in color.
This setting is for clear shots of letters on a document or white board.

Other Features

Side-lever zoom control

You adjust zoom with your left hand while the index finger of your right hand rests on the shutter button, ready to take the shot with a natural grip. Choose from three zoom speeds or use “auto back zoom” for long zoom photography.

Easy-to-hold grip

While compact, the cameras are designed to reduce camera shake at high magnifications with an easy-to-hold grip and non-slip surfaces.

Dynamic Range (HDR)

Useing Multi Frame technology, this mode captures three consecutive photos shot at high speed: under-exposed, normal exposure, and over-exposed. The three images are layered to produce an optimum balance of detail in shadow and highlights, eliminating "blackout" or "washout" for results you'll be proud of.

Zoom Bracketing Mode

This mode enables three shots to be taken at the single press of the button, at varying degrees of magnification (original, 1.4x and 2.0x). Choose the ideal shot in the camera, rather than spending time editing and cropping at your computer.

Natural Light & with Flash

Can't decide whether it's best to use flash? Choose this mode, press the shutter and automatically capture the same scene twice: once with high sensitivity and natural light, and the second time with Intelligent Flash. Later choose one or keep both!

Face Tracking Auto Focus

Face Detection couples with Tracking Auto Focus for new ways of capturing great people pictures, even when those people won't stop moving. Face Detection optimizes focus and exposure to ensure bright, clear faces, while Tracking Auto Focus maintains sharp focus on moving subjects. The result is attractively exposed, well-focused photos.

Face Detection

Face Detection optimizes people pictures by detecting faces and adjusting focus and exposure to ensure bright, clear results.

Red-eye Removal in Detected Faces

Red-eye removal automatically detects and corrects flash reflection for a perfect end result.

Instantly Detect up to 10 Faces!

The Face Detection can simultaneously recognizes up to 10 faces in a photo. Share your group portraits using the zoom up function in playbacks, checking each detected face. Each priceless expression can be cropped and saved in clear high resolution results.

Playback Functions

Micro Thumbnail View

Up to 100 pictures can be viewed at a time in a 10x10 array of micro thumbnails. Convenient for smooth quick playback.


  • · Sample photos are simulated images.
  • * 35mm format equivalent
  • ** Install the free FUJIFILM Camera Remote app onto your smartphone or tablet first.
  • *** Sketch, Pop Color, Toy Camera, Partial Color, High-Key, Low-Key and Fish-Eye filter can be used.
  • *4 Only in post shooting view.